In 2020, our first full year of operations, we did $61M in revenue, and are on pace to at least double that in 2021. In the two years, we’ve been operational. We currently have 62 employees across our Lansing area locations and count over 500 employees statewide, between cultivation, retail and corporate positions. How many employees do you have, both locally and across the entirety of the company? Our goal is to ensure that anyone can be minutes away from a Lume dispensary. We plan to add another 100,000 square feet to our cultivation site and at least 25 more retail stores this year. Marie all the way south to Adrian.Įxpansion is our middle name. Last year, we opened one store every five weeks, on average! Our stores can be found throughout the state, from Sault Ste. We currently hold about 10% of the market share in Michigan.Īs of today, we have 15 open retail stores. We currently have a 60,000 square-foot cultivation facility where we grow all of our own flower for our Lume branded cannabis product line. Lume is completely vertically integrated. He began his career in the advertising space, building dynamic strategies for brands across a wide range of industries, including Titleist, Carnival Cruise Lines, Campbell’s Soup, Green Mountain Coffee and more.īriefly walk me through the scope of your company. John Gregory, our chief marketing officer, also comes over from Warrior Sports, where he served as the director of marketing. Drawing on his past athletic career as a member of the US World Lacrosse Team and his business acumen, Morrow turned Warrior into a dominant global sports brand, successfully scaling it up from a two-person operation in his college dorm room to a high-tech global manufacturing powerhouse.ĭoug Hellyar, president and COO, previously held multiple leadership positions at Warrior Sports as well as serving as co-owner and President of CPI Products, a company in the automotive sector that he and his partners sold to Dover Corporation in 2001. Our founder and CEO Dave Morrow previously founded Warrior Sports, a company he sold to New Balance in 2003. We aim to approach cannabis as a mainstream CPG product from all angles, cultivating an experience that fits alongside anyone’s lifestyle. Lume’s leadership team is composed of multiple veterans from Warrior Sports (a division of New Balance), from our CEO and founder to our President and COO to multiple members of our marketing team. Who is on the leadership team and what sorts of backgrounds do they bring to the table? We’re excited to be laser-focused on the Michigan market and expanding our footprint in our home state.
We’ve opened 15 retail stores and aim to have 40 by the end of this year. Our goal, since day one, is to have the Lume name synonymous with Michigan cannabis.įast forward to 2021, and we have built out a personnel team that brings CPG experience from New Balance and design training from Parsons School of Design. We’re aiming to present cannabis in a new light, out of the shadows of the past and accessible to all. Lume’s model is based on convenience and quality - constantly growing the number of retail locations to ensure accessibility, building out the store design of each location to ensure an enjoyable shopping experience and providing locally grown, high quality cannabis products that appeal to everyone. Our founder and CEO, Dave Morrow, previously founded Warrior Sports and wanted to create a similar experience-minded approach to cannabis. Lume Cannabis Company was only founded in 2019, believe it or not! We currently have 15 retail stores in operation, including locations in Owosso, Lowell and Jackson.īriefly walk us through the story of how (and why) your company got started. How long has your company been in business? And stay tuned for our 420 print edition, which publishes on April 14. Check back for a new post every day this week.
LUME KALAMAZOO SERIES
This Q&A is part of a daily series highlighting the many medical and recreational marijuana dispensaries across Greater Lansing.
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